Alternative Peru’s mission is to help grow responsible tourism in Peru because we believe it has great potential to strengthen Peru’s economy in a sustainable way. As a result, sustainable tourism could replace harmful non-sustainable economic activities that now run Peru’s economy but not decrease inequality. That is why we work hard to make sure our tours are socially and environmentally responsible and that they benefit as many people as possible, but with a focus on the more vulnerable Peruvians.
Tourism in Peru tends to focus very strongly on certain areas of the country, which means that benefits from tourism are also concentrated in those areas. At Alternative Peru, we know that Peru has so much more to offer. That is why we want to give travelers the chance to discover some of the lesser known places of Peru. As such they can experience Peruvian culture on a deeper level than if they would only visit the main tourist attractions. This will also ensure that more local people benefit from the growing amount of travelers to Peru.